Jackie Ballou is a registered pediatric dietitian who launched her private practice to offer personalized nutrition counseling for children and families. My goal in working with Jackie was to help bring her vision to life—from developing a brand identity that speaks to moms and families, to building a digital presence that establishes her expertise and promotes her services. Together, we created a strong foundation for her practice through branding, website development, and marketing materials, as well as ongoing social media support to grow awareness and drive client engagement.
Branding
I worked with Jackie to build her brand from scratch, creating a visual identity that’s both approachable and professional. This included designing a custom logo, selecting a warm and inviting color palette, curating complementary fonts, and choosing imagery that resonates with moms while making it clear that her services are focused on children. The brand is designed to feel educational, supportive, and trustworthy—everything a parent is looking for when seeking care for their child.
Website
Using the new branding as a foundation, I designed and built Jackie’s website to serve two key purposes: provide families with accessible, evidence-based nutrition resources and drive new client bookings. The website is easy to navigate, reflects Jackie’s expertise, and includes clear calls-to-action to help parents take the next step toward scheduling a consultation.
Social Media
To expand Jackie’s reach and build her reputation in the community, I manage her ongoing social media content for Instagram. With one post per week, I share educational tips, nutrition facts, and family-friendly resources that showcase Jackie’s expertise and compassionate approach. This content helps parents get a sense of the support they can expect when working with her. I also share select posts in relevant Facebook Groups to connect directly with local parents and increase visibility for her services.
Business Card
I designed a professional, on-brand business card that Jackie could distribute to local businesses, pediatricians, and community organizations. This card serves as a tangible way to refer potential clients and keep her contact information top of mind.
Business Flyer
To help spread the word about her new private practice, I wrote and designed a business flyer that Jackie mailed to local pediatrician offices and other relevant providers. The flyer introduced her services, outlined her areas of expertise, and invited providers to refer families who could benefit from pediatric nutrition support.
