Education
Masters of Business Administration (MBA)
Bentley University
January 2021 – May 2023
Bachelor of Arts in Strategic Communication
Elon University
August 2014 – May 2018
Work Experience
Marketing Manager
Breezeway
May 2021 - Present
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Responsible for creating the quarterly content calendar and executing campaigns that increase brand awareness and drive sales growth.
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Collaborate cross-functionally to build marketing materials that support the entire customer journey from demand generation to client retention.
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Write and develop case studies, blogs, eBooks, white papers, reports, and website copy to engage target audiences and increase website traffic.
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Partner with vendors to support design, SEO, and Public Relations efforts.
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Expand affiliate program revenue by managing relationships with social media influencers and developing briefs to create engaging content.
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Manage paid social and paid search campaigns, report on performance, and optimize to increase exposure and drive new leads.
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Allocate budget to ensure all ROI and KPI targets are met.
Social Strategist
Reprise Digital
July 2018 - May 2021
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Managed the overall social media strategy development for agency clients.
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Lead client meetings to report on campaign performance and make data-driven recommendations for future initiatives.
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Briefed creative team and media team to implement paid social media plans.
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Identified emerging trends and consumer insights to share best practices across the agency and recommendations with clients.
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Owned Reprise Digital's corporate social media accounts with the global corporate communications team to establish our agency’s brand presence.
Skills
Marketing Management
Microsoft Office, HubSpot, WordPress, MailChimp, Typeform, Sprinklr, Facelift, Later, Captiv8
Graphic Design
Adobe Creative Suite
Figma, Sketch, Canva, VEED
Social Media
Meta Business Suite, LinkedIn ads, Twitter, YouTube, Pinterest, Snapchat, TikTok, Reddit, Tumblr
Search
Google Ads, Google Analytics, SEMRush, Clearscope